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 Many storeowners and individual sellers have turned to online auction sites to help them increase their product or service sales. Online auctions have surged in popularity because consumer trust has risen. If you’ve never sold on an online auction site before, it’s a safe, easy and convenient way to sell almost any product or service. These tips can help you get started on building your business and increasing your sales!
- Use online auction sites to sell your excess inventory at a higher recovery cost. An online auction can help you minimize your inventory holding costs and get rid of aging excess inventory.
- Remember that there are three important pieces to the marketing puzzle when using auction websites – your user name, your profile and your products. When signing up, be sure to pick a name that reflects your business. Your business name is preferable, but anything close will work as well. Create an interesting profile (more about that later) and be sure you write compelling and vivid product descriptions.
- Considering using an online auction site like Shop’n’See that allows you to put the power of video behind your products and services. Imagine your potential customers being able to see a video and verbal description of your products and services instead of just a static image!
- Create an auction with a hot item and be prepared to make minimal margin if your goal is to direct and build business to your regular site.
- On your online auction site listing, include a link to a profile or an ‘about me’ page. Buyers want to get more information regarding whom they are buying from. Providing additional information in the ‘about me’ page can help them feel more comfortable buying from you, in addition to directing the prospect to your business website where they can gain additional product information.
- This ‘About Me’ page needs to be a well-worded mini-sales page that compels the reader to click on the link to your main site. Once the main site is reached, you will need more good copy and a strong offer that the buyer just cannot refuse. Some companies will create a specific landing page that only people who have clicked from your ‘About Me’ page will see. You could even create a ‘special offer’ that you don’t offer to regular visitors.
- Encourage the visitors you get linking to your website to provide their email address. Offer a newsletter, free download or something that results in your getting their permission to mail them something in the future.
By following these suggestions provided, you can build your business on two fronts. Online auction sites like Shop’n’See, can help you garner significant auction sales, while at the same time you are generating auction driven traffic to your main site, which will result in additional sales down the road!
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